Zoomcar

Zoom CAr

Driving Adoption Through Digital Market Penetration – Zoomcar

Industry: Mobility & Car Rental
Service: Digital Market Penetration Strategy
Result: 25% Increase in User Adoption | 1,00,000+ New Rides

The Challenge:

Zoomcar, India’s leading self-drive car rental platform, aimed to strengthen its market share in competitive urban regions while also expanding awareness and usage in underpenetrated Tier 2 cities.

Despite an innovative offering, the brand faced:

Zoomcar needed a targeted, performance-driven digital strategy to accelerate adoption and ensure measurable growth in rides.

The Solution

Tekllibrium Solutions crafted and executed a custom Digital Market Penetration Strategy focused on behavioral targeting, hyperlocal reach, and conversion optimization.

Our strategic interventions included:

The Impact

In just 90 days of the campaign rollout, Zoomcar experienced remarkable traction:

Why Tekllibrium?

With deep expertise in digital growth and data-led execution, Tekllibrium Solutions transforms challenges into scalable impact. Our approach blends creativity, automation, and precision to drive market wins—just as we did for Zoomcar.
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