Blue Star Limited

blue-star

Retail Partner Activation Program for Blue Star

IndustryConsumer Electronics & Air Conditioning
Service: Retail Partner Activation Program
Result: 1,600 New Retail Partners | 7% Sales Growth

The Challenge:

Blue Star, a leader in air conditioning and commercial refrigeration, sought to rapidly expand its retail presence across Tier 2 and Tier 3 cities. Despite strong brand recognition, fragmented retail partner engagement and low visibility in emerging markets were limiting their market penetration and sales.

Key objectives:

The Solution

Tekllibrium Solutions partnered with Blue Star to design and deploy a comprehensive Retail Partner Activation Program tailored for scalability, agility, and local market customization.

Our approach included:

The Impact

The 6-month activation campaign delivered measurable success:

Why Tekllibrium?

Tekllibrium’s strength lies in blending retail strategy with technology-driven execution. For Blue Star, we delivered a solution that not only expanded footprint but built a stronger, digitally enabled retail ecosystem ready for long-term growth.
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